Erez Law is currently investigating Berthel, Fisher & Company Financial Services, Inc. broker Genevieve Mar (CRD# 2744037) regarding suitability and misrepresentation.
She has been registered with Berthel, Fisher & Company Financial Services, Inc. in Northbrook, Illinois since 2010, and BFC Planning, Inc. in Northbrook, Illinois, since 2024. Previously, she was registered with Brewer Financial Services, LLC in Northbrook, Illinois from May 2009 to November 2010 and previously with Woodbury Financial Services, Inc. in Northbrook, Illinois from 1997 to 2009, when she was terminated regarding, “failure to follow firm procedures, including sending business direct to a product manufacturer in order to meet a deadline while simultaneously submitting it to the firm for compliance review, and attempting to reimburse a customer directly for a bank overdraft fee. No customer harm has been found as a consequence of Ms Mar’s conduct.”
Genevieve Mar Customer Complaints
She has been the subject of 11 customer complaints between 2011 and 2025, four of which were closed without action, according to her CRD report. Recent complaints are regarding:
December 2025. “The claimants allege the investments they purchased from 2011-2016 were not suitable and were misrepresented to them.” The customer is seeking $500,000 in damages.
December 2023. “The claimants allege that the investments they purchased from 2012 to 2015 were unsuitable and misrepresented to them by the representative. In addition, the claimants allege the firm failed to supervise the representative’s activities.” The customer sought $99,999 in damages, and the case was settled for $32,500.
November 2020. “The client alleges the investments she purchased from 2012-2016 were unsuitable. The client also alleges the firm failed to supervise the actions of the representative.” The customer sought $50,000 in damages, and the case was settled for $20,100.
May 2019. “The claimants allege that the investments they purchased between 2010-2015 were unsuitable and misrepresented to them by the representative. The Claimants also allege that the firm failed to supervise the actions of the representative.” The customer sought $1.5 million in damages, and the case was settled for $477,000. The complaint took place while he was registered with Berthel, Fisher & Company Financial Services, Inc., and it is regarding promissory notes, real estate securities, and business development companies.
July 2018. “The clients allege that the investments purchased between 2014-2016 were unsuitable, are not performing as expected, and that the high risk level associated with the investments was not explained to them at the time of purchase. They also allege the firm failed to supervise the actions of the representative.” The customer sought $250,000 in damages, and the case was settled for $14,999. The complaint took place while she was registered with Berthel, Fisher & Company Financial Services, Inc., and it is regarding real estate securities.
Pursuant to FINRA Rules, member firms are responsible for supervising a broker’s activities during the time the broker is registered with the firm. Therefore, Berthel, Fisher & Company Financial Services, Inc. may be liable for investment or other losses suffered by Genevieve Mar’s customers.
Erez Law represents investors in the United States for claims against brokers and brokerage firms for wrongdoing. If you have experienced investment losses, please call us at 888-840-1571 or complete our contact form for a free consultation. Erez Law is a nationally recognized law firm representing individuals, trusts, corporations and institutions in claims against brokerage firms, banks and insurance companies on a contingency fee basis.
"*" indicates required fields
